Barry Wolf Street Fashion
Barry wolf street is a boutique clothing brand that corporate elegant design with a young twist for the new big city business man, quality materials and fresh cuts and colours to create a New York wall street fill.
The project goals were to base the brand among the customers, allow viewing the catalog and encourage purchase at the stores. Creating a language that appeals to a male, urban audience by combining elegant elements with the city hectic movement.
lifestyle is the key word, who is this guy? what he wears? and where he hung out? therefore the design of an impressive ‘our story’ and ‘look book’ was importante.
The challenges: working on WordPress template while maintaining a personal look,
design a coherent website based on existing branding and logo, lack of lifestyle images and create them out of nothing.
The project was designed as part of my work at STG