Shay jewelry

Logo & Visual Identity

Branding for the store, Shay Jewelry, an established family store with a warm atmosphere and a diverse wide collection of jewellery, in which every customer is given the full attention to match the special jewel designed just for him.


The goal: to expand the clientele and appeal to a younger audiences, mainly women and engaged couples. Since most of the customers were repeat Older customers.

The branding included logo, stationery, packaging and social networking pages design.

For the light and romantic atmosphere, graying pastel colours with a touches of gold were chosen. Using delicate manual illustrations and raw materials (wood, cardboard and textured paper) emphasis is placed on the personal touch - each item is special.


The project was designed as part of my work at STG

© 2017 by Afek Chernov