Openin_image.jpg

Bar a Vin

Wine bar & restaurant

Website Design | WordPress

2017

Freelance

Bar a Vin

Bar a Vin is a wine bar and a restaurant in the middle of Tel Aviv. It is all dedicated to fine wine and fine food inspired by the french decadent cuisine. The place interior was designed to reflect the food, a french, romantic yet lively atmosphere.

The project

 

I was asked to design and build a WordPress website using an existing template and alternating it to the restaurant's wants and needs.

The challenge

 

Was a personal challenge. It was my first time building a site with the WordPress platform. For this project, I Learn  CSS and HTML, and the WordPress system, to get all the different elements to work properly.

The users

Yong diners how lives to eat and drink.
They want to be In the middle of the city and feel like it's a small bar in a quiet street.

For this project, my first goal was to capture the restaurant atmosphere online and get the user excited and impressed.

The desired path

User      >      Impression      >      Book a table​ online

>

Romantic

French

Appetizing

Classie

Menu_BG_image.jpg

Capture the atmosphere
 

Inspiration: France / Paris / Bar a Vin food and location

Color Pallet

R 225

G 225

B 225

#FFFFFF

R 245

G 219

B 206

#F5DBCE

R 166

G 158

B 139

#A69E8B

R 31

G 31

B 31

#1F1F1F

R 0

G 0

B 0

#000000

Visuals Impression

 

  • Colors - I chose romantic colors like dusty pink and contrasted it with dark gray to give a nigh time sens.
     

  • Graphic elements - I incorporated floral ornaments that are common in old french architecture design to enhance the romantic feel.
     

  • Typography - I Chose serif fonts for the Latin letters headings, and clean but unique sans-serif fonts for the body text. This combination keeps the romantic yet high-end message.
     

  • Image - I used manly appetizing food photos, to tempt the user to take a bite. 

Second Goal - book a table

 

Below you can find the website pages. You can see how I used all those elements to create the desired impression and understand the users' path from the menu to 'make a reservation'.

Website Pages

{ From right to left }

Wine Menu

יין.jpg

Monday Menu

monday.jpg

Brunch Menu

תפריט-בראנץ.jpg

Dinner Menu

תפריט-ערב.jpg

Contact

צור-קשר.jpg

Gallery

Pic_gallery.jpg

About

אודות.jpg

Home

Menus

About

Contact

HOME.jpg

Gallery

Mobile Navigation Menu

{ From right to left }

Our_story.png

{ Layout and elements - our story }

contact_image.jpg

Menu Pages

{ Designs zoom in }

Menu Pages

{ Designs zoom in }

1/3
About.jpg

{ Contact page opening hours }

contact_image.jpg

{ Contact form }

Project achievements

The Client has requested a simple contact form witch in the user can fill in his name, phone, and reservation details. The confirmation is made on a return phone call from the restaurant. This was a less desired way to solve the reservation part. Due to technical difficulties from the client side we decided to choose it anyway with the option to change it in the future. 

with that being said we still got great results.

25% of table orders were made online.

Reservations were made by tourists planning their upcoming visit.

Phone      857-540-8806

E-mail      afekmar@gmail.com

LinkedIn  linkedin.com/in/afek-chernov