Seeds manufacturing and processing
Visual Identity | Graphic Products | Web | Exhibition
About the client
Seeds Technologies is an Israeli company specializing in the manufacture, cultivation, and marketing of vegetables, spices, and micro leaves seeds for customers around the world.
Our work together
Work from 2014 until 2019. My work for the company included renewing its identity and maintained its ongoing graphic work. Focused on printed formats, business cards, flyers, marketing ads, billboards, and exhibition booths.
Renewing the Identity
Seeds technologies was already a known company with seniority, but its identity didn't reflect the company spirit. Therefore we've decided to renew it.
The former design included dark and intense colors with heavy typography and geometric lines.
Addressing only the technological side of the company and ignoring the nature element.
Colors & patterns
Renewing the Identity I've kept as many design elements as I could of the company's former Identity.
Color pallet & Patterns
I used the pattern's green as a primary color and tweaked the logo hues for more vivid tones.
I chose deep earthy brown and a dark grey-blue as secondary colors to replace the black. Those colors differentiate the brand from other competing companies.
I've applied a new clean typeface.
The company has clients around the world so I choose a bio-lingual font to create a unified look between English and Hebrew.
Almoni DL Bold | אלמוני דו לשוני בולד
Heading and taglines | כותרות ותתי כותרת
Almoni DL regular | אלמוני דו לשוני
Boby and notes | טקסט רץ והערות שוליים
I used the logo typeface but I tweaked the mark to give a more smooth and polish look.
I used the logo organic curves In the designed products instead of the former strike lines to give a sense of growth, and prosperity.
Before and after example
Field day invitation