Visual Identity design and maintenance of graphic products
Seeds Technologies is an Israeli company specializing in the manufacture, cultivation, and marketing of vegetables, spices, and micro leaves seeds for customers around the world.
The project - Renewing the identity of the company. Using the existing logo and adjusting the graphic language to the company values while applying it to the company's graphic products (business cards, product pages, exhibition booths, etc.)
The problem - The former design included dark and intense colors like black, green, and red with heavy typography and geometric lines. Addressed only the technological side and ignoring the nature element. How I create a new look while maintaining the company identity?
The solution - I've Selected deep dark earthy tones to replace the black, then combined it with new vibrant hues of green and red. I've applied new clean fonts/typography and used the background patterns from the old design. The dark tone is important to differentiate the brand from competing companies (that usually use green and white). Instead of stricken lines, I chose organic curves to create a sense of growth, prosperity, and freshness.