Seeds Technologies

Seeds manufacturing and processing

Visual Identity | Graphic Products | Web | Exhibition

2014-2019

Freelance

About the client

 

Seeds Technologies is an Israeli company specializing in the manufacture‭, ‬cultivation, and marketing of vegetables‭, ‬spices‭, and micro leaves seeds for customers around the world. 
 

Our work together

 

Work from 2014 until 2019. My work for the company included renewing its identity and maintained its ongoing graphic work. Focused on printed formats, business cards, flyers, marketing ads, billboards, and exhibition booths.

Renewing the Identity

 

Seeds technologies was already a known company with seniority, but its identity didn't reflect the company spirit. Therefore we've decided to renew it.

‬Former Branding

The former design included dark and intense colors‭ with ‬heavy typography and geometric lines.

 

Addressing only the technological side‬ of the company and ignoring the nature element. 

Colors & patterns

Typography

Logo

Quality stamp

New Identity

 

Renewing the Identity I've kept as many design elements as I could of the company's former Identity.‬

 

Color pallet & Patterns

I used the pattern's green as a primary color and tweaked the logo hues for more vivid tones.

 

I chose deep earthy brown and a dark grey-blue as secondary colors to replace the black. Those colors differentiate the brand from other competing companies‭.

Primary colors

Pattern

Secondary colors

Neutral colors

Typography

 

I've applied a new clean typeface.

The company has clients around the world so I choose a bio-lingual font to create a unified look between English and Hebrew.

Almoni DL Bold | אלמוני דו לשוני בולד

Heading and taglines | כותרות ותתי כותרת

אבגדהוזחטיכלמנסעפצקרשת

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Almoni DL regular | אלמוני דו לשוני 

Boby and notes | טקסט רץ והערות שוליים

 

אבגדהוזחטיכלמנסעפצקרשת

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Logo

 

I used the logo typeface but I tweaked the mark to give a more smooth and polish look. 
 

I used the logo organic curves In the designed products instead of the former strike lines to give a sense of growth, and ‬prosperity.

Old mark

New mark

Differences

Design elements

seeds_6.jpg

Before and after example


Field day invitation

Final Products

seeds_6.jpg

Phone      857-540-8806

E-mail      afekmar@gmail.com

LinkedIn  linkedin.com/in/afek-chernov