Seeds Technologies

Visual Identity design and maintenance of graphic products

2014-2019

Seeds Technologies is an Israeli company specializing in the manufacture‭, ‬cultivation, and marketing of vegetables‭, ‬spices‭, and micro leaves seeds for customers around the world. 
 
The project - Renewing the identity of the company. Using the existing logo and adjusting the graphic language to the company values‬ while applying it to the company's graphic products‭ (‬business cards‭, ‬product pages‭, ‬exhibition booths‭, ‬etc‭.)‬

The problem‭ - ‬The former design included dark and intense colors‭ like black‭, ‬green, and red with ‬heavy typography and geometric lines. Addressed only the technological side‬ and ignoring the nature element. How I create a new look while maintaining the company identity?

The solution - ‬I've Selected deep dark earthy tones‭ to replace the black, then combined it with new vibrant hues of green and red. I've applied new clean fonts/typography and used the background patterns from the old design. The dark tone is important to differentiate the brand from competing companies‭ (‬that usually use green and white). ‬Instead of stricken lines, I chose organic curves to create a sense of growth, ‬prosperity, and‭ ‬freshness‭.‬

© 2017 by Afek Chernov