The Human Factor
Lirone Glikman
Business Consultant
Identity design
2019
Freelance
The Client
Lirone Glikman, the founder of 'The Human Factor', truly believe that it’s all about people. She has been supporting startups, businesses, and corporates in the development of new global markets through strategic and authentic relationship building. Her mission is to help people to fulfill themselves in their business efforts through the power of people.
Therefore the business identity designed to reflect, first and foremost, the human contacts, accompanied by a warm smile in addition to professionalism and extensive experience in innovation.
Setting Themes
& Attributes
Business connections
Global
Innovation
Empathy & Warmth
Inspiration & Growth
A fun experience
Professionalism
Elegance
Warm Beige
R126 G114 B252
C50 M52 Y0 K0
HEX #7e72fc
Innovative Purple
R126 G114 B252
C50 M52 Y0 K0
HEX #7e72fc
Dark Gray
R44 G47 B47
C70 M60 Y60 K50
HEX #323232
Basic Gray
R235 G235 B235
C5 M4 Y4 K0
HEX #f4f3f4
Inspiration
The Concept, Consulting - Connecting - Speaking.
Three words to define Lirone. She consults, she creating leads for her clients, and also gives lectures about networking, teaching how to communicate.
The target market
A very diverse range of clients, universities, and governments alongside new, small startups.
This project challenge was to combine something fun but serious, young but also establish.
Logo first option - The Meeting
Inspired by a human global gesture - the handshake (although not used in all cultures it is highly recognized). It represents the business connection and creates a sense of trust.
Logo second option - The path (Chosen option)
Inspired by the word 'connections'. Connections are built from one to the other like a path or a road, one link to the next. Good thing we choose this option (COVID 19)
Graphic language
After designing the logo I've worked on the graphic identity. The graphic elements were created from deconstructed parts of the logo, creating new connections, roads, and intersections, to visualize the network.
