The Human Factor

Lirone Glikman

Business Consultant

Identity design

2019

Freelance

The Client

Lirone Glikman, the founder of 'The Human Factor', truly believe that it’s all about people. She has been supporting startups, businesses, and corporates in the development of new global markets through strategic and authentic relationship building. Her mission is to help people to fulfill themselves in their business efforts through the power of people.

 

Therefore the business identity designed to reflect, first and foremost, the human contacts, accompanied by a warm smile‭ ‬in addition to professionalism and extensive experience in innovation.

Setting Themes
& Attributes

Business connections

Global

Innovation

Empathy & Warmth

Inspiration & Growth

A fun experience

Professionalism

Elegance

Warm Beige

R126 G114 B252

C50 M52 Y0 K0

HEX #7e72fc

color_beige.jpg

Innovative Purple

R126 G114 B252

C50 M52 Y0 K0

HEX #7e72fc

color_purple.jpg

Dark Gray

R44 G47 B47

C70 M60 Y60 K50

HEX #323232

Basic Gray

R235 G235 B235

C5 M4 Y4 K0

HEX #f4f3f4

Logo_inspiration_9.jpg
Logo_inspiration_grey.jpg

Inspiration

headr-thehumanfactor.jpg

The Concept, Consulting - Connecting - Speaking.
Three words to define Lirone. She consults, she creating leads for her clients, and also gives lectures about networking, teaching how to communicate.

The target market 

 

A very diverse range of clients, universities, and governments alongside new, small startups.
This project challenge was to combine something fun but serious, young but also establish.

Logo first option - The Meeting

Inspired by a human global gesture - the handshake (although not used in all cultures it is highly recognized). It represents the business connection and creates a sense of trust.

Logo second option - The path (Chosen option)

Inspired by the word 'connections'. Connections are built from one to the other like a path or a road, one link to the next. Good thing we choose this option (COVID 19)

sketch.jpg
The_logo.png
Tagline.png
B_card_mockup.jpg
logo_mockups.jpg

Graphic language

After designing the logo I've worked on the graphic identity. The graphic elements were created from deconstructed parts of the logo, creating new connections, roads, and intersections, to visualize the network.

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Intersections.png
pattern.png
Clipboard_Mockup_BG.png
Clipboard_Mockup_2.png
1/3
presentation.jpg
Mockup_Rollup_side_120x200.jpg
closing_strip_BG.jpg